Building value with packaging: Development and validation of a measurement scale
IDENTIFICADOR UNIVERSAL: http://hdl.handle.net/11093/2589
VERSIÓN EDITADA: https://doi.org/10.1016/j.jretconser.2021.102685
MATERIA UNESCO: 5311.05 Marketing (Comercialización)
TIPO DE DOCUMENTO: article
In the absence of studies that include holistically all the current functionalities of packaging, this research develops and validates at confirmatory level a third-order scale for measuring the functional value of packaging. The measure accounts for protection, convenience, portability & storage, information, branding, engagement, sustainability and economy and considers active and intelligent functions. The psychometric properties of the scale are analysed in a total of 5 studies. Results indicates that protection, sustainability and information are the most relevant functions. This scale amounts to a useful tool that can serve as a framework for managers in numerous sectors.
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