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dc.contributor.authorDopico Parada, Ana Isabel 
dc.contributor.authorLópez Miguens, María Jesús 
dc.contributor.authorÁlvarez González, Paula 
dc.date.accessioned2021-10-19T12:11:11Z
dc.date.available2021-10-19T12:11:11Z
dc.date.issued2021-11
dc.identifier.citationJournal of Retailing and Consumer Services, 63: 102685 (2021)spa
dc.identifier.issn09696989
dc.identifier.urihttp://hdl.handle.net/11093/2589
dc.description.abstractIn the absence of studies that include holistically all the current functionalities of packaging, this research develops and validates at confirmatory level a third-order scale for measuring the functional value of packaging. The measure accounts for protection, convenience, portability & storage, information, branding, engagement, sustainability and economy and considers active and intelligent functions. The psychometric properties of the scale are analysed in a total of 5 studies. Results indicates that protection, sustainability and information are the most relevant functions. This scale amounts to a useful tool that can serve as a framework for managers in numerous sectors.en
dc.language.isoengen
dc.publisherJournal of Retailing and Consumer Servicesspa
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.titleBuilding value with packaging: Development and validation of a measurement scaleen
dc.typearticlespa
dc.rights.accessRightsopenAccessspa
dc.relation.projectIDinfo:eu-repo/grantAgreement/EC/COST/FP1405spa
dc.identifier.doi10.1016/j.jretconser.2021.102685
dc.identifier.editorhttps://doi.org/10.1016/j.jretconser.2021.102685
dc.publisher.departamentoOrganización de empresas e márketingspa
dc.publisher.grupoinvestigacionMARKETING-VIGOspa
dc.subject.unesco5311.05 Marketing (Comercialización)spa
dc.date.updated2021-10-14T07:39:52Z


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    Attribution-NonCommercial-NoDerivatives 4.0 International
    Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International