Browsing by author "López Miguens, María Jesús"
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Building value with packaging: Development and validation of a measurement scale
Dopico Parada, Ana Isabel
; López Miguens, María Jesús; Álvarez González, Paula
article
Organización de empresas e márketing
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What do consumers care about when purchasing experiential packaging?
Álvarez González, Paula; Dopico Parada, Ana Isabel; López Miguens, María Jesús
article
Organización de empresas e márketing
