Browsing by author "Garcia Davalos, Alexander"

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Brand relationships in wireless mobile environments: The mediating role of apps

Garcia Davalos, Alexander; García Duque, Jorge
article
Enxeñaría telemática
Mobile advertising spreading through personal social networks using a viral approach and branded apps

Garcia Davalos, Alexander
doctoralThesis
Enxeñaría telemática
Programa de Doutoramento en Tecnoloxías da Información e as Comunicacións pola Universidade de Vigo (RD 99/2011)
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps

Garcia Davalos, Alexander; García Duque, Jorge
article
Enxeñaría telemática