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Applying the UTAUT2 model to a non-technological service: the case of Spa tourism

Araújo Vila, Noelia

; Fraiz Brea, José Antonio

; Pelegrín Borondo, Jorge
article
Economía financeira e contabilidade Organización de empresas e márketing

Comparison of Spa choice between wellness tourists and healthcare/medical tourists

Pelegrín Borondo, Jorge; Araújo Vila, Noelia

; Fraiz Brea, José Antonio

article
Economía financeira e contabilidade Organización de empresas e márketing