RT Journal Article
T1 Measuring perceived service quality and its impact on golf courses performance according to types of facilities and user profile
A1 Serrano Gomez, Virginia
A1 García García, Óscar
A1 Gambau i Pinasa, Vicente
A1 Fernández Liporace, Mercedes
A1 Hernández Mendo, Antonio
A1 Rial Boubeta, Antonio
K1 2411.06 Fisiología del Ejercicio
K1 6114.06 Comportamiento del Consumidor
AB The study was aimed at: (1) Analysing the psychometric features of the QGolf scale, (2) examining the relation between the user’s perceived quality, the club service dimensions, and the golf club performance and, (3) exploring whether a better performance could vary depending on the player’s profile and/or the type of golf course. To do so, 968 users from 13 clubs in north-western Spain golf courses were interviewed. Psychometric and theoretical findings are introduced regarding their further use in field marketing. The causal analysis of covariance structure leads us to state that the human and organisational dimension of the service is key to assess perceived quality. When comparing models, the explanatory power of the Handicap ≥ 20 model was higher than the one concerning Handicap < 20. Thus, the strategy to increase user satisfaction should be quite different depending on whether users are beginners or advanced golf players. Therefore, managers should consider the users’ profiles diversity, their specific needs, and the variety of target-groups involved, on account of the golf course’s interests. This seems the best pathway to achieve sustainability and survival in the area.
PB Sustainability
SN 20711050
YR 2020
FD 2020-07-17
LK http://hdl.handle.net/11093/1724
UL http://hdl.handle.net/11093/1724
LA eng
NO Sustainability, 12(14): 5746 (2020)
DS Investigo
RD 06-oct-2024