RT Journal Article T1 Reassessment of sustainable rural tourism strategies after COVID-19 A1 Kürüm Varolgüneş, Fatma A1 Çelik, Faysal A1 Del Rio Rama, María de la Cruz A1 Álvarez García, José K1 5312.90 Economía Sectorial: Turismo K1 3202 Epidemiología K1 5311 Organización y Dirección de Empresas AB This study aimed to develop indicators that measure rural tourism destinations in a sustainable framework during the COVID-19 process. In order to achieve this goal, the A’WOT and TOWS hybrid method was used in the study. In line with this goal, the priority order was calculated by determining the factors for strengths, weaknesses, threats and opportunities. Once these factors have been identified, strategies have been developed to build on strengths and eliminate weaknesses, while taking advantage of the opportunities and countering threats. In the study, Gökçeada-Turkey, which has recently come to the fore with its rural tourism potential, has been considered as a destination area, and strategies have been developed that adopt sustainable and responsible tourism approaches and increase the roles and capabilities of local communities. The results obtained in the study are expected to be meaningful for other rural destinations that are similar to Gökçeada. PB Frontiers in Psychology SN 16641078 YR 2022 FD 2022-07-29 LK http://hdl.handle.net/11093/4526 UL http://hdl.handle.net/11093/4526 LA spa NO Frontiers in Psychology, 13, 944412 (2022) NO Junta de Extremadura | Ref. GR21161 DS Investigo RD 23-sep-2023