RT Journal Article
T1 Digital cooperation on Facebook and Twitter and financial impact on political crowdfunding campaigns
A1 González Cacheda, Bruno
A1 Cancela Outeda, Celso
K1 5905.01 Elecciones
K1 59 Ciencia Política
AB Although political crowdfunding has been a growing digital tool for resource mobilisation over the last decade, there has been little academic analysis on this topic. To fill this gap, we analysed the impact of digital cooperation materialised through Facebook and Twitter on the financial results and number of individual donations in more than 200 campaigns. Statistical tests show a positive association between the number of endorsements for the dissemination of a campaign message received on Facebook and Twitter from public figures and social and political actors such as associations, trade unions and political parties and the financial results and number of individual donations obtained. In conclusion, we found that digital cooperation improves financial results and allows political crowdfunding campaigners to mitigate the limitations of Facebook and Twitter and to expand their message among new audiences characterised by high social and political engagement.
PB First Monday
SN 13960466
YR 2022
FD 2022-08
LK http://hdl.handle.net/11093/5898
UL http://hdl.handle.net/11093/5898
LA eng
NO First Monday, 27(8): 1-18 (2022)
DS Investigo
RD 17-sep-2024