TY - JOUR AU - Rodríguez, Rocío AU - Høgevold, Nils M. AU - Otero Neira, Maria Del Carmen AU - Svensson, Göran PY - 2022 SN - 09534814 UR - http://hdl.handle.net/11093/6772 AB - Purpose The purpose of this paper is to test the direct effect of B2B sellers' skills on relative and absolute sales performance. Design/methodology/approach Based on a... LA - eng PB - Journal of Organizational Change Management TI - The direct effect of B2B sellers' skills on relative and absolute sales performance: a dual measurement approach DO - 10.1108/JOCM-03-2022-0083 ER -