TY  - JOUR 
AU  - Huertas, Assumpció
AU  - Míguez González, María Isabel
AU  - Lozano Monterrubio, Natàlia
PY  - 2017
SN  - 1350231X
SN  - 14791803
UR  - http://hdl.handle.net/11093/717
AB  - Videos are influential image creators and video-sharing sites like YouTube offer new opportunities to DMOs to communicate the identity and the brand of the destinations they represent. The aim of this article was to gain an insight into how Spanish...
LA  - eng
PB  - Journal of Brand Management
TI  - YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands
DO  - 10.1057/s41262-017-0031-y
ER  -